The satellite television and software (content) industries are all set to witness a surge in demand in the coming years. The cable subscriber base has increased from around 0.05 million in the early 90's to around 24.0 million in the year 1999-2000. This is further estimated to increase to nearly 48.0 million by the end of the current year.
Even with the rapid proliferation of channels (over 75), growth in this segment is projected to be rather high. The current revenue of Rs. 13,900 crores will register 18% growth annually to reach Rs. 37,100 crores by 2010 AD as per CII-KPMG research. Increasing emergence of regional channels is the major growth driver behind this likely growth. Furthermore, factors such as a decline in the pricing of color televisions, technological advancements, etc have resulted in a wider audience base.
The Telugu regional Television Industry holds out enormous scope as the existing channels have proved to fall short of the expectations of the audience in providing quality entertainment of native flavour.
Sowbhagya is all set to fill the gap of Telugu Television Industry by starting a Regional Telugu Television Channel.